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Incorporating Mobile Ad Tech into Your Marketing Strategy
Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own...
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4 Steps to Creating a Launch Plan for Your New Customers
Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. Yet beyond all of these high profile launches, hundreds or...
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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed...
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[Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of
Everything I need to know about marketing metrics, I learned from Zoolander. Okay, maybe not everything, but I learned that you need to look past vanity metrics—things that just look pretty on the...
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Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Before I realized it, I had already scrolled through...
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How to Use Community Forums to Fuel Your Audience Engagement Strategy
Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth...
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5 Ways to Speed Up Your Content Editorial Process
If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important...
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How Facebook Instant Articles Could Change the Game for Content Marketing
Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the...
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[Infographic] The Marketer’s Guide to Making the Most of SXSW
Author: Mary Kate Francis As we prepare for another year of innovation and cultural convergence at South by Southwest (SXSW), I thought it might be fun to look back at where it all started and how...
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Introducing The Definitive Guide to Web Personalization
Would you send the same email to your entire database? You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some...
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