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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important...
View Article5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty,...
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[Ebook] Why You Can’t Live Without A/B Testing
Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did?...
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8 Steps to Knock the Socks Off Your Consumers This Holiday Season
From National Ice Cream Day to Thanksgiving to New Year’s—each and every holiday is an opportunity for consumer marketers to create campaigns that generate amazing results. And, as some of the biggest...
View ArticleHitting Consumer Healthcare Home Runs with Digital Engagement
Last Tuesday was no doubt an exciting day to be in Chicago—the Cubs advanced to the National League Championship Series for the first time since 2003 and boisterous cheers could be heard throughout...
View ArticleThe Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead...
“Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient…. The pain of looking bad is worse than the gain of making the best move.” -Michael...
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Why Your Content Lacks Substance (and How to Fix It)
Anybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day....
View Article4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. But when they go to their executive...
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4 Things Online Dating Has Taught Me about Personalized Marketing
In the words of the great Beyoncé, “All the single marketers (All the single marketers). Now put your hands up!” When I got out of my last relationship, my boss suggested that the best thing I could do...
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How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking...
The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it. But, speaking in front of your colleagues and peers is a great way to not only...
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Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind
In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. I have seen some absolutely outstanding stats from some of Marketo’s top...
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[Infographic] How to Form Your Digital Advertising Team
The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need...
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Self-Reliance Is the Name of the Game: How Marketing Automation Empowers...
In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Even companies that have a dedicated...
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Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer...
Halloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season of the year, with...
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[Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
“I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your...
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How to Build an All-Star Mobile Force
It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed...
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Join the Big League: 7 Reasons to Go Digital with Your Advertising
It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In...
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Join the Big League: 7 Reasons to Go Digital with Your Advertising
It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In...
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[Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed...
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her...
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[Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should...
Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘this is my fight’ song in acapella. Later in the day,...
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