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Lessons from Adele: How to Take Your Customers Along with You to the Other Side
Ladies and gentlemen—stop everything you are doing. She. Is. Back. Today is the day we’ve all been waiting for (or at least I have). After three long years since her last musical masterpiece—the James...
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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So...
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5 Ways to Uncover Powerful Website Analytics
If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what...
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5 Ways To Create Interactive Content and Maximize Your Marketing Budget
It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much...
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Go for Gold! How to Write a Winning Award Submission
And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. No matter what...
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Tips & Tricks to Leverage the Powerful Combination of Print and Digital
“The reports of my death are greatly exaggerated,” said author Mark Twain. As the world shifts to become more and more digital, print is often reported to be dead. But, what you may not know is that...
View ArticleHigher Education and Beyond: A Changing World for Marketers
Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have...
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The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones...
Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. Marketers invest their hard work and precious dollars in...
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[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now every channel needs to play an important role in your...
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4 Cyber Week Observations That Will Make You A Better Marketer
This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of...
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Good Stories Make for Great Memories–Create Memorable Brand Experiences...
Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. Some people may know this instinctively because it’s how they first...
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To Have and To Hold…3 Ways Building an Online Community Is Like Planning A...
If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the...
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Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without...
It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. Twitter recently removed the count API, which means that content and social media marketers...
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3 Email Marketing Must-Haves to Tackle the Evolving Inbox
Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs, your emails may not even...
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Is South Park Onto Something? A Look At Sponsored Content in the Media
“Kids today are lazy and entitled. Technology is ruining our lives. Advertising is out of control. Get off my lawn!” Every generation shares the same fears and uncertainty about the future that the...
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Marketo Data Tells Us: Which Industry Has the Best Email Performance?
Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. While your email...
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The Brand Resolution That You Can’t Skip
It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set personal goals already (like seeing the inside of 24 Hour...
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The Keys to a Five Star Review Program
There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Recently, on a trip to Monterey, CA, I started craving some fresh seafood. Naturally, I...
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Consumers Weigh in on the Efficacy of Inbound Marketing
Ads are everywhere, and this can feel especially true when you’re trying to avoid them. And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing...
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5 Psychology Tips for Salespeople That Would Have Made Freud Buy
And how does that make you feel?… This ain’t your grandmother’s psychotherapy. Despite all of his cultural preeminence, psychoanalyst Sigmund Freud is now completely outdated and out of favor. Our...
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