Clik here to view.
What Marketers Can Learn from Super Bowl 50
The Super Bowl is an annual event for everyone–from sports fans to music fans to commercial junkies to food lovers—it’s an event that’s transcended a sports competition. And as a marketer,...
View ArticleClik here to view.
Valentine’s Day Cards for Marketers [Free Download]
Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with their loved ones. And marketers—we can’t help it—we’ve fallen for you....
View ArticleClik here to view.
[Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet...
As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate animals into your marketing. There’s a reason why...
View ArticleClik here to view.
[Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet...
As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate animals into your marketing. There’s a reason why...
View ArticleClik here to view.
It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. Having a strong digital presence is now table stakes for...
View ArticleClik here to view.
A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order at In-N-Out: two double doubles or one 4×4? Test it. Is this Tinder profile picture with...
View ArticleClik here to view.
Measure the ROI of Digital Advertising Beyond Revenue Impact
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns....
View ArticleClik here to view.
Incorporating Mobile Ad Tech into Your Marketing Strategy
Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own...
View ArticleClik here to view.
4 Steps to Creating a Launch Plan for Your New Customers
Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. Yet beyond all of these high profile launches, hundreds or...
View ArticleClik here to view.
AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed...
View ArticleClik here to view.
[Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of
Everything I need to know about marketing metrics, I learned from Zoolander. Okay, maybe not everything, but I learned that you need to look past vanity metrics—things that just look pretty on the...
View ArticleClik here to view.
Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Before I realized it, I had already scrolled through...
View ArticleClik here to view.
How to Use Community Forums to Fuel Your Audience Engagement Strategy
Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth...
View ArticleClik here to view.
5 Ways to Speed Up Your Content Editorial Process
If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important...
View ArticleClik here to view.
How Facebook Instant Articles Could Change the Game for Content Marketing
Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the...
View ArticleClik here to view.
[Infographic] The Marketer’s Guide to Making the Most of SXSW
Author: Mary Kate Francis As we prepare for another year of innovation and cultural convergence at South by Southwest (SXSW), I thought it might be fun to look back at where it all started and how...
View ArticleClik here to view.
Introducing The Definitive Guide to Web Personalization
Would you send the same email to your entire database? You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some...
View Article