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The Fans Awaken: What Star Wars Can Teach Marketers
Since the news first broke about Disney’s acquisition of Lucasfilm in 2012, there has been a ton of speculation around whether Disney will be able to carry on the Star Wars legacy. Our questions were...
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Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social...
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6 Words That Might Expire in 2016
Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that help you (as the reader)...
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How Abraham Lincoln Can Help You Build A Better Team
They say that those who do not learn from history are doomed to repeat it. How many wheels can your team afford to reinvent? As a student of history, I see the present as just another iteration in the...
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How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of...
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5 AdWords Hacks to Ramp Up Your Display Ads
Have you ever been so good at something that that everyone looked at you jealously while binging on Ben & Jerry’s? In this blog, I’ll share some effective AdWords Display tricks with you that not...
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Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from...
Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. And make no mistake about it, everyone is watching....
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Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
If at first you don’t succeed, try, try again. Research has shown that 96% of website visitors are not ready to buy, and that only 2% (on average) convert on the first visit. They land on your site,...
View Article5 Marketing Predictions & How To Prepare For Them
No matter how deeply you gaze into the crystal ball pondering what next year has in store for you, the only thing you’ll know for sure is that despite your careful planning, some things will change....
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Happy 10th Birthday, Marketo!
Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission...
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Five Things You Should Know About Marketing to Millennials
I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. It’s just that millennials get a bad rap, and my parents instilled so much...
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Five Things You Should Know About Marketing to Millennials
I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. It’s just that millennials get a bad rap, and my parents instilled so much...
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3 Strategies for Maximizing Email Deliverability
Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by...
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4 Marketing Lessons from YouTube Giants
Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? New York filmmaker Casey Neistat created it with his friends, and...
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4 Marketing Lessons from YouTube Giants
Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? New York filmmaker Casey Neistat created it with his friends, and...
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5 Tools to Manage Your Freelance Content Team
Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. If you own a small to medium-sized business, you may not have the...
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Break Through on Email with Easy-to-Use KPIs
While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most...
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Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without...
Campaign management grows more dynamic each year as the volume and detail surrounding customer communications increases in complexity. Because of the number of channels being managed and rising...
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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
These are exciting times in the mobile app industry. Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver...
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3 Ways to Make Your Brand Fashionable
As Coco Chanel once said, “In order to be irreplaceable one must always be different.” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for...
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